Fleet Management & GPS Tracking Blog | ClearPathGPS

6 Ways a Dashcam Can Protect Your Business and Your Drivers

Written by ClearPathGPS | Dec 3, 2024 11:07:19 PM

6 Ways a Dashcam Can Protect Your Business and Your Drivers

For business owners, the safety of your drivers and vehicles isn’t just about avoiding accidents—it’s about protecting your reputation, managing costs, and supporting your team. Dashcams are an invaluable tool for achieving these goals and for offering insights that allow drivers and vehicles to seamlessly work together to safeguard your operations and your peopleHere are seven ways these devices can protect your business and your drivers, creating a safer and more efficient workplace

1. Proactively Reduce Risk with Insights 

Driving is a high-risk activity. It’s a fact we all know, but rarely do individuals consider just how high risk it is. Every day in the United States, approximately 6,700 crashes involve large trucks and buses, according to estimates based on annual data from the Federal Motor Carrier Safety Administration (FMCSA). These incidents significantly impact businesses by increasing costs, downtime, and legal risks.  

By using alerts from dashcams, businesses can help mitigate those risks. ClearPathGPS dashcams monitor critical events like hard braking, speeding, and distracted driving. When these behaviors occur, drivers receive in-cab alerts, allowing them to self-correct before a situation escalates. 

This proactive approach not only protects your drivers but also reduces the likelihood of costly accidents, downtime, and insurance claims. 

2. Provide Context for Incidents 

Accidents and near-misses happen. 

When they do, having a clear record of events can make all the difference. Dashcams provide video evidence to add context to data captured by GPS tracking, such as sudden stops or rapid acceleration. 

For example, what might look like reckless driving in GPS logs could be a driver taking quick action to avoid a collision and protect others on the road. This context protects your business from unjust blame and ensures a fair evaluation of incidents. This means protecting your drivers, your assets, and helping your business come out on top.

3. Foster Driver Trust with Transparent Policies 

Introducing dashcams to your fleet can raise concerns about privacy or micromanagement. Many drivers become concerned when dashcams are introduced because they fear constant monitoring even during personal or non-driving moments, or they worry about what footage will be used. You can help ease these fears by encouraging clearly laying out written guidelines of who can access footage, under what circumstances footage will be used, and by showing your drivers how they are protected from job loss or false claims that protect their wages. 

In 2022, $481.2 billion were spent on total motor-vehicle injury cost. Amongst these costs include wage and productivity losses. When businesses adopt transparent policies that outline how footage will be used it helps explain that the primary goal is to coach and improve safety, not to penalize or spy on employees. Sharing specific examples of how the system rewards safe driving and protects drivers from false claims can go a long way in building trust and making employees secure in their jobs.

4. Empower Drivers to Take Ownership of Safety 

When drivers feel empowered, they’re more likely to take safety seriously. Dashcams make it easy for drivers to access their safety scores and review flagged events via a mobile app.  

This level of access allows drivers to better understand their performance, correct unsafe habits, and even dispute false positives, such as an alert triggered by adjusting sunglasses.  Creating an incentive program for driving safer also empowers by putting them in control of their own improvement. With data from dashcams, you can track and reward high-performing drivers for their commitment to safety, while incentivizing drivers’ good behavior.  

Small rewards like gift cards, extra time off, or public recognition go a long way in encouraging positive behaviors. Over time, these incentives contribute to a safer fleet, fewer accidents, and greater driver satisfaction. Incentivizing safety puts drivers in control of their own improvement and helps foster a culture of accountability and teamwork.

5. Protect Your Business from Liability 

Vehicle collisions can lead to costly legal battles and insurance claims. Having dashcam footage as evidence can be your business’s best defense. 

Dashcams record events leading up to, during, and after an incident, providing indisputable proof of what occurred. Whether it’s showing that your driver was not at fault or defending against fraudulent claims, this evidence protects your bottom line by reducing costs associated with fraudulent claims, as they provide evidence to disprove false allegations. 

This not only saves your business money, but helps protect both your reputation and the reputation of your drivers within their community.

6. Support Long-Term Success with Ongoing Coaching 

Dashcams aren’t a "set it and forget it" solution, however. 

To maintain safety improvements, businesses need a strategy for continuous coaching. Different cameras support unique tiered coaching approaches, starting with in-cab alerts for immediate feedback and moving to regular safety reviews. 

Managers can use footage to hold brief, constructive coaching sessions, addressing recurring issues or recognizing exceptional performance. By integrating coaching into your organizational culture, you ensure long-term success and sustained safety improvements.

Of all the cameras, why ClearPathGPS Dashcams? 

ClearPathGPS dashcams are designed with small to medium-sized businesses in mind. They combine powerful technology with user-friendly tools to help you protect your drivers, vehicles, and business. From reducing risk to fostering trust and accountability, our dashcams provide the insights you need to create a safer, more efficient fleet. 

See how ClearPathGPS can protect your business and drivers. Book a demo for your business to discover how our dashcam solutions can address your unique challenges and help your business thrive.